Avatar DVD Breaks Records
Avatar, the popular 3D movie that had groundbreaking sales in the box office set a record for most Blu-rays sold on the first day, according to The Hollywood Reporter. All in all, sales reached a staggering 1.5 million copies, which is well past the Dark Knight, the previous Blu-ray record movie.
The unprecedented sales are attributed to a combination of demand for the movie and a recent surge in the popularity of Blu-ray disks. Another contributing factor was the scheduling of Avatar’s Blu-ray release on Earth Day. Environmental events publicized the release of the film and led to increased sales.
Given the huge success of Avatar in the box office and the success of the first day of sales on Blu-ray, the film is expected to sell the most DVDs in 2010, surpassing hits such as New Moon and the newest Harry Potter. Estimates are currently set at well over 4 million copies sold by the end of the year.