Movie Ticket Prices Skyrocket In 2010
A recent report has shown that movie theaters have raised prices more in 2010 than ever before. With attendance unchanged from 2009, the rise in prices in 2010 is the highest year over year change ever seen at the box office.
The report, listed on TheWrap.com, shows that the average ticket price increased by over 40 cents which is equal to a 5% increase. Movie theaters are reporting just a 1% decrease in attendance compared to 2009. The movie industry is now left to ponder the possibility of consumers being turned off by ever increasing prices at the box office.
The increase in 3D films, and the extraordinarily high ticket prices that come with them, is partly to blame and some believe consumer fatigue is already setting in with 3D films. Independent analysts have noted that studios are rushing out 3D movies with little focus on quality and theaters are putting forth poor presentation of these films, all the while raising prices higher and higher.