Stream Movies from DVD Players = New Netflix?
The best way to shoot to the top in the tech world is to do something outrageous that the rest of the competition isn’t doing. New streaming startup Zediva is doing just that by streaming movies to customers from actual DVD players.
Zediva‘s service works by allowing customers to rent a DVD and DVD player, and have the content streamed to them over the internet. There is no digital copy of the movie rented out to customers, instead a physical DVD and DVD player which customers rent for a fixed amount of time. Zediva charges customers $1.99/movie, compared to competitors such as Netflix who charges $7.99/month for even their cheapest of plans.
The company’s tactics have raised questions though, notably that of paying for streaming rights. Other service providers such as Hulu and Netflix charge more because they have to pay for streaming rights for the content they provide. Zediva however has gotten around this by not offering up digital copies of content; a move which they feel will be embraced in the end, not condemned.