Prima Cinema Will Offer Films The Same Day They Hit Theaters – For Only $20,500!
Prima Cinema hopes to have their new VOD system in 250,000 homes in the next 5 years. The start-up company has the backing of Universal Pictures to make movies available to film fans the same day as their theatrical release. This idea isn’t new – Comcast and other cable providers have voiced that this would happen, but Prima Cinema is looking to start up in late 2011.
Their one time fee for the digital delivery system will only run $20,000, and then an additional $500 per film; but it will stream instantly to your home theater! The news is right on the heels of movie studios announcing that some films will be available in a new “premium on demand” time frame – somewhere between theatrical release and DVD release – for $20 – $30 a film.
Hollywood is wondering if Prima will take off because of the high costs associated. Adam Fogelson, chairman of Universal Pictures stated: “While this is a niche market, there is a chance for significant upside.”
“We are trying to create new revenue streams for studios and new viewing opportunities for moviegoers,” Prima founder and CEO Jason Pang said.
Obviously Prima Cinema will NOT be for everyone. I’m curious to see who will shell out the $20,000 set up fee and the additional $500 for each film!
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