Kmart and Sears Launch Movie Streaming Service.
While I never thought Sears or Kmart would offer movie streaming services, the two stores have in fact decided to launch their own streaming services called Alphaline Entertainment.
Using the same platform as Best Buy’s CinemaNow, Alphaline will run off of Sonic’s RoxioNow platform for delivery. The pricing for both services is pretty comparable – $3.99 for a movie rental and $19.99 to purchase a new release.
Sears has a multi phase rollout planned which will make the services available eventually for a slew of different devices.
More information can be found on alphaline.roxionow.com for those in the US that are interested.
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