UltraViolet Player will make Universal Video a Reality
With all the news I’ve seen recently about universal video, this has got to be the best yet. According to TheWrap.com, Hollywood just moved a step closer toward making universal video an actual reality.
The name of the system will be UltraViolet and reportedly by as early as next year you’ll be able to play all the movies and shows you download over almost any device — from TVs to smartphones to tablets to PCs to Blu-ray players. Oh and guess what? Apparently you’ll also be able to burn them onto DVDs.
Like I said, best news ever.
It looks like what brought this about was collaboration of historic proportions among all the major media and technology companies. United by the common threats of piracy and a neglected home video market, they decided to do something about both. Reportedly five of the major Hollywood studios are among the stakeholders, as well as cable companies like Comcast, technology companies such as Microsoft, big-ticket retailer Best Buy and online rental giant Netflix.
Plans have been in the making sine 2008 but finally there’s an actual, name, logo and prototype for a website. The website will be a sort of ‘digital rights locker’ which will allow users to store and access their content. Though not intended to become viewers’ main way to watch and share films, the consortium hopes that users will sign up for their accounts through retailers’ websites, like Best Buy or Comcast’s Fancast. The UltraViolet-compatible content will bear the program’s logo.
The group has also announced that it had attracted a trio of new members to the party; LG, LOVEFiLM, and Marvell Semiconductor. Disney and Apple are still holding out though.
There are still several hurdles remaining before UltraViolet can become a reality, but the group hopes to have the legal and technical framework in place in the next few months. Beta testing may to start as early as fall and if all goes well, the specs and licensing details that companies will use to build their UltraViolet offerings are expected to be in place by the end of this year.
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