Morgan Spurlock’s THE GREATEST MOVIE EVER SOLD Finds A Buyer At Sundance
We reported a few weeks ago that Morgan Spurlock was intending to screen his new documentary, THE GREATEST MOVIE EVER SOLD, at the Sundance Film Festival, and would look for a buyer. Well, Spurlock is in luck! Sony Pictures Classics has purchased the North American rights to the project, and are planning on releasing the film in April.
The Greatest Movie Ever Sold has Spurlock exploring the ever growing world of sponsorships and branding in the entertainment industry – and all the while his documentary is financed with product placement.
According to Sony: “Spurlock unmasks the marketing process, bringing audiences directly into the pitch meetings and marketing presentations which inform our everyday entertainment decisions.”
Spurlock rose to fame with Super Size Me, his documentary on the fast food epidemic, which also premiered at Sundance in 2004. In 2008, he returned to Sundance with Where in the World Is Osama Bin Laden?, which wasn’t widely received.
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