Amazon Launching Unlimited Video Streaming?
The rumors of Amazon either purchasing Netflix or launching a competing option have been circling for a while and now there’s a new one to add to the mix. Engadget reports that Amazon may be adding a video streaming option for Prime subscribers.
In the article, one of their readers actually saw the option and even sent in a screencapture of it. That sounds like it would be a nice bonus for the $79 / year Prime package that currently adds a few free shipping bonuses. It would also be cheaper on a yearly basis than Netflix’s Watch Instantly ($95.88.)
The screen capture showed that the service would consist of “unlimited, commercial-free, instant streaming of 5,000 movies and TV shows” with selections that pretty much mirror the Watch Instantly. Resolution of the videos was reported as a “pretty solid” 480p SD.
That all sounds fine and dandy, right? Well the most interesting part of the story came when no one over at Engadget could pull up the option on any of their Prime- enabled accounts. Nor could any of their readers, judging from the comments they got. Even the tipster later reported that the option disappeared from his page as well. Another interesting note came from a commenter who found that several variations of the primeinstantvideos.com domain name were registered by Amazon-owned DPReview.
What does it all mean? Frankly, I’m not sure. Perhaps Amazon was doing a trial run to see how it would work and if so, maybe the option will show up for real at some point in the future.
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