Warner Brothers Launches THE DARK KNIGHT and INCEPTION Apps
Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, today announced the groundbreaking launch of the “App Editions” of feature films INCEPTION and THE DARK KNIGHT, giving consumers around the world an entirely new way to own special edition movies with the iPhone, iPod touch and iPad.
App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
The Inception and The Dark Knight App Editions are available in over 30 territories, including some which previously did not have access to films through iTunes including China, Brazil and the Netherlands. They contain fully customized menus in 16 languages including Japanese, Greek and Russian and also provide consumers movie subtitles in 34 languages ranging from Arabic to Ukrainian (streamed via WiFi). While watching the film, fans can also connect with friends by sharing their favorite movie quotes through Facebook and Twitter and watch a feed of social networking chatter directly related to the movie in real-time.
Thomas Gewecke, President of Warner Bros. Digital Distribution:
“Warner Bros. is bringing more than 100 million Apple device owners a highly innovative new way to experience their favorite films. For many, watching a movie is a social activity and App Editions are the first mobile product to deliver this capability on a global scale. They offer a fully connected experience, allowing viewers to engage with others around the world in real-time through Facebook and Twitter. In 2011, Warner Bros. will release a full slate of App Editions including new release and catalog films.”
Inception: App Edition will not only allow fans to download or stream the blockbuster film, they can also enjoy exclusive bonus materials including three never-before-released tracks from the Academy Award® nominated score composed by Hans Zimmer that can be streamed via Airplay. The App also includes concept art, productions stills, movie poster artwork, bonus video showing a behind-the-scenes look at how Christopher Nolan’s unique vision was brought to life, and copies of “The PASIV Device Instruction Manual” and “The Cobol Job” comic.
The Inception: App Edition is available for free through the App Store on iPhone, iPod touch and iPad or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased through an In-App Purchase at an introductory price of $11.99 (US).
The Dark Knight: App Edition, protected by Widevine, allows consumers to download a permanent copy of the film to their iPhone, iPod touch or iPad, or stream it through the App. They can watch over three hours of bonus clips; explore a rich gallery of photos and trailers; test their film knowledge with interactive video trivia; listen to memorable one-liners and export them as ringtones; post Twitter and Facebook updates; and monitor relevant movie buzz in real time.
The Dark Knight: App Edition is available for free from the App Store on iPhone, iPod touch and iPad, or at www.itunes.com/appstore. The entire feature film and bonus materials can be purchased for $9.99 (US) through an In-App Purchase.
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