Zediva May Become Competition for Netflix
Zediva, a movie rental site, appears that it is offering new release movies “before Netflix and Redbox” and is using this feature as the tagline on their website. This could be big competition for Netflix!
According to The Hollywood Reporter, Zediva is currently offering a streaming DVD service for as little as $1 for a title. Users will watch the films through the Zediva site, and through select internet connected devices: TVs, Blyu-Ray players, etc, and users will not have to wait the 28 day delay that Netflix and Redbook adhere to.
Zediva appears to be purchasing the new DVDs when they arrive at retail stores, which makes them readily available for users to enjoy. Already they are mentioning titles like 127 Hours and The Fighter. Zediva currently offers rentals for $1.99, but users can purchase a 10 pack of rentals for $10.
Once “rented” users control the movie through their device, and have control over that particular film for 4 hours. It seems that Zediva does have limited copies of the films, however. Some will show a “rented out” button if no copies are currently available.
As you can imagine, Hollywood is not too happy about this development, and are already looking to their lawyers to have Zediva adhere to the same 28 day window as other streaming and rental services.
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