3D Movies: Are They On The Way Out? (Please?)
Disney’s PIRATES OF THE CARIBBEAN: ON STRANGER TIDES premiered in theaters last week, but the non-IMAX 3D runs didn’t produce great numbers. Accounting for only 38 percent of the opening gross sales, those in Hollywood that dislike the 3D format are standing up again to state that 3D is hurting the movies.
According to The Wrap, BTIG Research analyst Richard Greenfield released a report that 3D is dropping with moviegoers. 3D took up 46 percent of the opening screens for Pirates 4, but was only 38 percent of the $90.1 million the film made at the box office.
What does this mean? Well, 3D premium tickets are significantly higher in price than a standard 2D ticket, and movie goers are more likely to pay for the standard 2D than the higher 3D prices. 3D has been all the rage the last few years, but maybe these numbers will force studios to see that not everyone likes to have their movie jump out of the screen and into the audience.
Personally, I hate 3D films (could be the motion sickness), and feel that the price increase is far too much versus a standard ticket. (What do you really get different in 3D aside from a few things being thrown at your face?)
What do you think? Should 3D be slowly put to rest? Are you a fan? Let us know in the comments below!
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