‘Bourne Legacy’ Fears The Dark Knight, Changes Release Date
Universal Pictures has decided to delay the release of The Bourne Legacy according to The Hollywood Reporter. Bourne will now be released on August 10th rather than its initial debut date of August 3rd. Since making the decision to change its debut, Universal has released a statement, citing both the Olympics and ‘The Dark Knight’ as the reason behind their decision.
“Just as ‘The Avengers’ demonstrated marketplace sustainability that well outpaced traditional patterns earlier this summer, the industry expects a similar trajectory for ‘The Dark Knight Rises’. Moving one week further from its release will give The Bourne Legacy an even greater opportunity to maximize its opening box-office potential,” the statement said.
“Moving to Aug. 10 will also allow us to extend valuable promotion for the film across all NBC Universal platforms during the Olympics, which will dominate television and digital audiences beginning July 27. We are excited about this new chapter in our Bourne franchise and confident that Aug. 10 is the right date for our film and for our industry as a whole.”
This latest Bourne installment features lead star Jeremy Renner (The Avengers) and Ed Norton (The Hulk). The film was directed by Tony Gilroy with a screenplay by the helmer himself and Dan Gilroy. What do you think about ‘The Bourne Legacy’ bumping up their premiere? Is it a smart move with Chris Nolan’s Batman trilogy due out in theaters on July 20th?
