San Francisco is Devastated in New Viral Video for Guillermo Del Toro’s ‘Pacific Rim’

This may look at first glance like a ‘Cloverfield’ rip-off, but it’s actually Guillermo Del Toro’s highly anticipated sci-fi movie, Pacific Rim, which has started up its viral campaign with this faux news piece about a monster attack in San Francisco. It’s a motif we’ve seen countless times before, but that’s probably because it’s an effective tool for creating buzz around your movie, and it’s used here as well as we’ve seen in a while.

Starring Rinko Kikuchi, Charlie Hunnam, Idris Elba, Ron Perlman and Charlie Day, ‘Pacific Rim’ will hit cinemas on July 12, 2013. Watch out for more like this in the coming months.