Disney Makes Exclusive Deal With Disney

Netflix shares where up by 14% this past Tuesday after the video on demand platform secured a deal that would give them exclusive rights to stream Disney’s motion picture property. While there is a slew of legal jargon behind the new acquisition, in short the agreement will allow Netflix to stream the movie giant’s direct-to-video collection starting in 2013, per Deadline.

This means that Netflix customers will be able to log on and watch some of their favorite older Disney movies beginning in 2013 with new theatrical releases available in 2016. The recently acquired Lucas Films is not part of the pact.

Discussing the beneficial multi-year agreement that advances Netflix into the ranks of HBO and Showtime, Chief Content Officer Ted Sarandos spoke about what viewers can expect. “Disney and Netflix have shared a long and mutually beneficial relationship and this deal will bring to our subscribers, in the first pay TV window, some of the highest-quality, most imaginative family films being made today. It’s a bold leap forward for Internet television and we are incredibly pleased and proud this iconic family brand is teaming with Netflix to make it happen.”

Financial terms behind the new agreement have not been revealed.