Is Hollywood Charging Too Much For 3D Tickets?
We all know that the 3D market is huge right now in Hollywood, but are the high prices to see a film in 3D going to ultimately take its toll on the Box office? According to a report from PricewaterhouseCoopers, Hollywood has 40 3D movies set for release in 2011 alone!
“This supply of funds in a globally difficult film financing environment has led to a push for the conversion of some films originally envisioned as 2D into the 3d format. This often proves ill-advised.” Stated the report.
However, we can’t over look that 50%-70% of the box office revenue comes from 3D films – while helped pull the industry out of a slump when ticket sales declined. And let’s face it, 3D is fun – who doesn’t want to see the world of Avatar come to life?
But is a premium of $5 per ticket (in addition to regular admittance!) too much for movie goers to pay just to see Pandora jump out at you?
Cooopers says: “Many people are over-excited by it. The danger is that industry players risk killing a golden goose by overselling and, in some cases, overpricing the 3D experience — and by providing too much mediocre content that doesn’t do justice to the technology.”
We’ll see what happens! I’m not expecting 3D to become obsolete anytime soon!
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